Event Details


Nonprofit Advocacy: How to Tell Your Story Using Values-Based Narratives

Wednesday, April 12, 10:00 AM - Wednesday, April 12, 2023, 11:30 AM
Wednesday, April 12, 2023, 10:00 AM - 11:30 AM
Fee: $89 for MCN members / $129 for nonmembers

Strategic communications are a critical component of advancing issue advocacy. Join us for this workshop as we strengthen nonprofit’s advocacy muscle by learning about how to use a values-based narrative. This specific policy communication style can be used to advance justice and equity-centered policy solutions, and additionally build skills that could amplify the powerful voice that is our nonprofit sector.

In a two-part session, nonprofit advocates will:

  1. learn about the power of a values-based narrative to drive individual nonprofits’ legislative policy work as well as equity-centered goals for the sector, and
  2. write their organization’s policy narrative that could serve as a foundation – a “multi-tool” – for their various audiences and tactics: legislators, testimony, LTEs and op-eds, social media, donor reports, website, newsletters, etc.

For this workshop, please come prepared with an understanding of your organization’s values and mission, along with your top policy priorities. In order to ensure you get the most from this learning, you will be asked to complete a small homework assignment between the two workshops. 

You will leave the workshop knowing how values-based narratives can guide your organization’s communications, and materials to use during this legislative session to advance your priorities.

This workshop will be held over two days: April 12 and April 13, from 10 a.m. to 11:30 a.m. Central.

Event Details

This virtual event will take place on the Zoom platform. Your access link will be emailed to you the day before the event after 12 p.m.

This session will be recorded. The recording will be made available to registrants after the live event.

Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.

To learn more about events, registration, and payment, visit our Event & Registration FAQ page.

Speaker Information

JaNae headshotMinister JaNaé Bates is the communications director for Faith in Minnesota and ISAIAH where she specializes in integrating grassroots faith-based organizing and narrative strategy. With over a decade of academic and professional experience in ministry, social justice, and communications, JaNaé has helped develop and implement “Race Class Narrative” framework in both MN and across the U.S. Her focus in work, life and ministry is about making space for others to experience redemption and justice.

Check out these related events