Fundraising appeals are an essential tool for any nonprofit. But not all fundraising appeals are as effective as others. Join us for a look at the ten most common mistakes in fundraising appeals and how to avoid them.
Effective fundraising appeals grab the reader and make a compelling case for their support. In this session, we’ll talk about how to craft a compelling fundraising appeal from opening to closing. You’ll learn the essential elements of an appeal and the difference between an okay appeal and a great one. Come learn how to create fundraising appeals that engage your readers and motivate them to donate!
What you’ll learn:
- The ten most common mistakes in fundraising appeals
- What makes an appeal compelling
- How to be strategic in your communications
The Bite-Sized Learning events are designed by MCN’s Greater Minnesota team to keep us connected across the state. All are welcome here.
The event will be hosted on Zoom. You will need a computer and a phone as a back-up audio method.
RSVP for the event on Zoom
This session will be recorded.
Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page
To learn more about events, registration, and payment, visit our Event & Registration page
After registering, you will receive a confirmation email containing information about joining the meeting.
Eric B. Jacobson
has over twelve years of experience working in philanthropy and the nonprofit sector. As a consultant and facilitator, he helps nonprofits and foundations make it easier to achieve their missions through thoughtful strategy, compelling messaging, and organizational effectiveness. During his time in philanthropy, he supported organizations small and large to improve their financial sustainability, enhance their communications, conduct scientific research, and develop their programs. Previously, he worked in nonprofit communications, fundraising, and program management for environmental organizations. Eric has also coached leaders and strengthened teams in the private sector, and, for the last three years, he has worked as a change management consultant in the private and public sectors. Eric holds a bachelor’s degree in Biology from the University of Pennsylvania, a master’s degree in Conservation Biology from Columbia University, and a master’s degree in Organizational Development from the University of San Francisco. He has been trained in Technology of Participation (ToP)® Facilitation Methods developed by the Institute for Cultural Affairs. He is also an internationally-recognized West Coast Swing dance instructor.