MCN is currently seeking nominations to serve on its board of directors beginning January 2023. To nominate yourself or someone else, please visit www.mcnboard.org.

Event Details

    

Working with Media in Advocacy

Friday, March 04, 09:30 AM - Friday, March 04, 2022, 11:00 AM
Friday, March 04, 2022, 09:30 AM - 11:00 AM
VirtualLive/Online
Fee: $45 for MCN members / $65 for nonmembers
Media can amplify advocacy messages to the public or influence key decision makers. Media advocacy is a critical component of advancing issue advocacy. However, working with media can often feel high stakes or intimidating.

Join this training and get ready to feel confident in your interactions with members of the media whether you are pitching a story, throwing a press conference, or answering a call from a journalist.

Participants will learn from and engage with both mainstream and community reporters who will share how to make a strong pitch and tips on building relationships with them. This is a perfect opportunity to get some insights to strengthen your media work!

Event Details

This event will have AI captions via Zoom’s transcription function. If you need professional captioning, or have another accessibility accommodation, please email MCN’s program assistant with your request at least two weeks prior to the start of the event.

Scholarship rate: $15
We encourage you to pay the registration rate that is meaningful to and possible for you. While earned revenue from our events is a significant portion of our operating budget, supporting the policy and advocacy work we do on behalf of nonprofits, we aim to keep our fees accessible, often below market rate, and offer scholarships to those who need them to participate in our professional development opportunities. There is one scholarship rate. If your participation is dependent on a subsidized rate, enter the promo code SCHOL15 in the promotional code field and apply the code to generate your registration rate at checkout. You will not be asked to complete an application to prove need. If your rate does not update, please do not submit payment and contact info@minnesotanonprofits.org for assistance.

Speaker Information

MortensonLaura Mortenson is a communications director for the Minnesota Budget Project. She manages media relations and oversees communications outreach to promote the research and advocacy efforts of the team. Her professional background includes serving as communications director for a St. Paul mayor and managing public and media relations for city organizations. Laura received a B.A. in journalism from the University of Wisconsin – Eau Claire.

Check out these related events

2022 Session Lineup

VirtualLive/Online
Feb
04
Join us as we share in the opportunity to connect with lawmakers at the beginning of the legislative session.

Understanding the State Budget and How it Can Further Racial Equity

VirtualLive/Online
Feb
18
Participants will gain an understanding of the state’s current budget situation and key budget decision points.

Nonprofit Advocacy and What's at Stake in 2022

VirtualLive/Online
Mar
18
Hear how and why nonprofits should engage in state budget and tax policy to move us towards a better, brighter future for all Minnesotans.