Media can amplify advocacy messages to the public or influence key decision makers. Media advocacy is a critical component of advancing issue advocacy. However, working with media can often feel high stakes or intimidating.
Join this training and get ready to feel confident in your interactions with members of the media whether you are pitching a story, throwing a press conference, or answering a call from a journalist.
Participants will learn from and engage with both mainstream and community reporters who will share how to make a strong pitch and tips on building relationships with them. This is a perfect opportunity to get some insights to strengthen your media work!
This event will have AI captions via Zoom’s transcription function. If you need professional captioning, or have another accessibility accommodation, please email MCN’s program assistant with your request at least two weeks prior to the start of the event.
Scholarship rate: $15
We encourage you to pay the registration rate that is meaningful to and possible for you. While earned revenue from our events is a significant portion of our operating budget, supporting the policy and advocacy work we do on behalf of nonprofits, we aim to keep our fees accessible, often below market rate, and offer scholarships to those who need them to participate in our professional development opportunities. There is one scholarship rate. If your participation is dependent on a subsidized rate, enter the promo code SCHOL15 in the promotional code field and apply the code to generate your registration rate at checkout. You will not be asked to complete an application to prove need. If your rate does not update, please do not submit payment and contact firstname.lastname@example.org for assistance.
is a communications director for the Minnesota Budget Project. She manages media relations and oversees communications outreach to promote the research and advocacy efforts of the team. Her professional background includes serving as communications director for a St. Paul mayor and managing public and media relations for city organizations. Laura received a B.A. in journalism from the University of Wisconsin – Eau Claire.