Event Details


Communicating and Marketing with Equity

Thursday, April 29, 01:00 PM - Thursday, April 29, 2021, 03:00 PM
Thursday, April 29, 2021, 01:00 PM - 03:00 PM
Fee: $45 for MCN members / $65 for nonmembers

This event is currently full and no additional registrants can be accepted. 

Through example and dialogue this workshop will enhance your equity-based communication practices that resonate with your diverse audiences.  

We will explore the foundational concepts that will help us to better understand and represent the value in everyone’s personal story. We will discuss the best practices for equitable storytelling such as consulting with those within or connected to their communities. We will do this while also examining how our privilege and implicit biases can make us overlook issues in communications that may jeopardize our efforts. 

Participants will leave with tools and resources to encourage movement toward centering equity in their marketing and communications strategies.

Event Details

This event will have AI captions via Zoom’s transcription function. Please note that these captions are automatically generated by the computer software and may not always accurately transcribe what is said. If you need professional captioning, or have another accessibility accommodation, please email MCN’s program assistant with your request at least two weeks prior to the start of the event. Although we will attempt to meet all accessibility requests, late request may not be fulfilled.

Speaker Information

PLinKhoo PhotoPoh Lin Khoo is the founder and CEO of Khoo Consulting LLC, where she brings 20+ years of comprehensive marketing and communications experience to helping organizations solve critical business problems. Khoo Consulting's capabilities include increasing growth and revenue, advancing brand positioning, fostering media relations, and community engagement. Khoo Consulting's process of using data to inform strategies includes integrating deep-level diversity practices that reflect and resonate with all audiences including Black, Indigenous, People of Color (BIPOC) communities.

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