Mattering without Measuring: How to Communicate Beyond Metrics - Virtual Training

Thursday, June 18, 10:00 AM - Thursday, June 18, 2020, 12:00 PM
Thursday, June 18, 2020, 10:00 AM - 12:00 PM
Fee: $45 for MCN members / $65 for nonmembers

Nonprofits are reeling. As the pandemic and the economic recession devastate our vulnerable communities, funding for nonprofits has plummeted while need for nonprofit services has soared. Since the murder of George Floyd touched off a global rebellion against racism, nonprofits of all kinds have had to confront agonizing questions about their values, their practices, and their very existence.

In this time of crisis and emergence, it's not clear what nonprofits should be measuring — and even less clear how to communicate effectively without the usual metrics of success. This session is designed to help.

First, we'll talk about ways to re-conceptualize the metrics your organization already collects so you can tell the stories that urgently need to be told right now. Next, we’ll think through ways your organization’s deepest work resists being reduced to metrics. Finally, we'll explore ways to communicate powerfully and responsibly about those measurement-resistant forms of value.

Please bring a real-life metric your nonprofit it wrestling with, so we can work on it together. 

Speaker Information

Neil ChudgarNeil Chudgar helps people talk about big ideas. As a communications strategist and consultant, he helps clients from giant manufacturers to tiny nonprofits find language for the ideas that matter to them most. His clients come from all fields, but he has a special commitment to good ideas in nonprofit health care, faith-based organizations, and local government. An award-winning teacher, Neil spent over a decade helping students think about language and meaning at the University of Chicago, where he received a Ph.D. in English literature, and Macalester College. 

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