Developing Your Evaluation Strategy and Plan - Multi-part Virtual Training

Wednesday, April 15, 10:00 AM - Wednesday, April 15, 2020, 12:00 PM
Wednesday, April 15, 2020, 10:00 AM - 12:00 PM
Join online each day: April 15, 22 and 29 from 10 a.m. to 12 p.m. Central Time
Virtual TrainingLive - Online
Fee: $129 for MCN members / $169 for nonmembers
Nonprofits with a strategy and plan for evaluation gain new insights about their work, have stories to share with funders and other stakeholders, and generate ideas to strengthen their programs. Without an evaluation strategy and plan, nonprofits may waste valuable time and resources on surveys and other data-gathering methods that don’t provide helpful insights.
In this three-part virtual training, you’ll go beyond basic evaluation concepts to learning how to craft strategic, informed decisions about evaluation for your program or organization.
This training will be highly interactive – combining presentations, conversations, and individual reflection and work. By the end, you will have the tools and training to craft a complete evaluation plan for a program, small organization or department of your choosing.
As a result of participating in this training, you will be able to:
  • Align evaluation strategically with mission, values and operations of organization,
  • Plan for evaluation activities, and
  • Overcome common challenges, including low survey response rates and poor data quality.
Learners will experience engaging interaction with the training team throughout the training and will have access to their expertise during and between sessions. There will be assignments during sessions and suggested work between sessions so that by the end of the third session you will have a complete or nearly-complete evaluation plan for a program, small organization, or department of your choosing.
Please note: Participants will be most successful if they have: (1) a program in mind that they would like to create an evaluation plan for; and (2) existing knowledge of evaluation and basic methods for evaluating programs and organizations (surveys, focus groups, etc.).
In addition to reserving time to attend the two hours of live training each week, you will also need time to work on developing your evaluation strategy and plan; this may be an additional 2 or more hours each week.

Participant feedback

“I found everything useful. It helped me to understand what an evaluation plan actually is.”
“I found the activities very useful, as I learn best by doing.”
“I liked the interactive nature of the training, the workbook and encouragement to do some preparation ahead of time. I will be recommending this training to other people. Thank you.”
“I liked the workbook. I was partly taking the training to make space for doing some planning and this was a good framework to get started with.”

Technology requirements

This training is hosted in Adobe Connect. You will need a computer with a reliable high-speed internet connection to participate in the training. (While Adobe Connect does have a mobile app, its functionality is limited and does not support all the engagement tools that we use during virtual trainings. Therefore, we do not recommend using a smartphone or tablet to view the training.)

Audio is available via your computer or your phone; choose the audio connection that provides you with the best sound quality. Please note: Using your computer for audio can sometimes negatively affect your experience, particularly if your Wi-Fi signal is not strong or your broadband connection is slow. Therefore, we highly recommend that you have access to a phone which can serve as a back-up audio method during the training. We cannot issue refund or reschedule a training for you if you are not prepared with a back-up audio method (phone).

Information about how to log into this training will emailed to you at least two days before it begins. If you don’t receive this email, please first check your spam folder, then contact


What if I have a conflict with one of the three parts? Each session builds upon the previous session. Therefore, if you have a conflict with one or more of the parts, we recommend not registering for this training.
Will the session be recorded? Because of the highly interactive nature of this training, which will include ongoing conversation via chat and polls, it will not be recorded.
Can registrations be shared? To achieve the best possible learning outcomes during this training, each participant needs to have their own connection to the virtual classroom, which means registrations can't be shared. Participants will be actively engaging with the trainer via chat and polls, and thus each needs to have their own keyboard, computer, and connection to the training. 

About the trainers

This session will be led by The Improve Group’s experts in evaluation capacity building and guided by Leah Goldstein Moses, founder and CEO. The Improve Group is a St. Paul-based, international consulting firm focused on research, evaluation, and strategic planning. The Improve Group team has worked with hundreds of nonprofits, including building the capacity for evaluation with many of these clients. For nearly 20 years they have been helping nonprofits measure and demonstrate impact, which in turn leads to improved services, innovation and increased ability to build support.  

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