Media can amplify advocacy messages to the public or influence key decision makers. Media advocacy is a critical component of advancing issue advocacy. However, working with media can often feel high stakes or intimidating.
Join this training and get ready to feel confident in your interactions with members of the media whether you are pitching a story, throwing a press conference, or answering a call from a journalist.
Participants will learn from and engage with reporters who will share how to make a strong pitch and tips on building relationships with them. Reporters include Dana Ferguson from The Forum, Peter Callaghan from MinnPost, and Cirien Saadeh from The UpTake. This is a perfect opportunity to get some insights to strengthen your media work!
Event details
Travel: Visit the Minnesota Department of Administration’s website for directions and transit options. The training will take place in room 400N.
Speaker Information
Laura Mortenson is a communications director for the Minnesota Budget Project. She manages media relations and oversees communications outreach to promote the research and advocacy efforts of the team. Her professional background includes serving as communications director for a St. Paul mayor and managing public and media relations for city organizations. Laura received a B.A. in journalism from the University of Wisconsin – Eau Claire.