Events

Advocate: Activate Your Policy Work

Nonprofit Communicators Workshop Series

Thursday, December 19, 09:00 AM - Thursday, December 19, 2019, 11:30 AM
Thursday, December 19, 2019, 09:00 AM - 11:30 AM
Minnesota Council of Nonprofits
2314 University Ave. W., Suite 20
St. PaulMN
Fee: $50 for MCN members / $80 for nonmembers

It’s an election year. Have you designed your messaging game plan? Advancing your organization’s mission through communications can include voter, candidate, donor, and stakeholder engagement. This workshop will focus on the best communication practices for tackling public policy and advocacy work, specifically during an election year.

Whether you’re a veteran policy wonk or just starting your policy work, in this session you’ll learn why it’s critical that nonprofits are active advocates, what the rules of election-year advocacy are, and how to begin to shape messaging that will work for your organization. You’ll leave with new messaging ideas that your organization, large or small, can leverage to meet your mission goals.

About the Series

As nonprofits, it’s easy to focus on the deficits: we face tight budgets, we have big missions but small teams, and there are competing demands on individual and organizational capacities. It’s a challenge to think big when there is so much to do in the here and now. Likewise, it’s hard to rethink your communications strategy when you feel like you know what already works. But is what has worked in the past different than what your communities need now?  

Level Up: Connect, Engage, Include, Advocate, the 2019 Nonprofit Communicators Workshop Series, will encourage you to envision what taking your communications to the next level looks like for your nonprofit. And we’re not talking about flashy ad campaigns or big investments in technology. These sessions will address the crucial, yet often overlooked ways we can best serve our audiences with intent, inclusion, accessibility, and advocacy. This series of four workshops, presented by the Minnesota Council of Nonprofits, will challenge you to level up your communications to better serve your audiences.

Principles & Practices for Nonprofit Excellence

This event will address the following best practices:

Principles & Practices for Nonprofit Excellence

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.    
  • PLAN 4: Plans should align with the organization’s mission, vision and values.    
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Refreshments: Coffee, tea and a light snack will be provided.

Travel: Driving directions and transit options are available on MCN's website.

About the Presenters


Juliana Keen, Lutheran Social Service of Minnesota
Alicia Munson, The Arc Minnesota
Erin Parrish, AARP Minnesota

Nonprofit Communicators Workshop Series Committee


Karina Carlson, Forest Stewardship Council U.S.; Michelle Chang, Minnesota Council of Nonprofits; Neil Chudgar, Chudgar Consulting; Sarah Crumrine, Minnesota Council of Nonprofits; Amber Davis, Minnesota Council of Nonprofits; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson, Minnesota Budget Project; Kallie Rollenhagen, Propel Nonprofits; Micheala Sharp, Minnesota Budget Project; Brooke Thomson, Abortion Care Network; Laura Tufano, Tufano Consulting; Amy Wartick, Lutheran Social Service of MN; Jules Wilkins, Montessori Center of Minnesota and JulesWrites

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