Include: Creating Accessible Communications

Nonprofit Communicators Workshop Series

Thursday, December 05, 09:00 AM - Thursday, December 05, 2019, 11:30 AM
Thursday, December 05, 2019, 09:00 AM - 11:30 AM
Minnesota Council of Nonprofits
2314 University Ave. W., Suite 20
St. PaulMN
Fee: $50 for MCN members / $80 for nonmembers

Your mission is your work, and the way you share your mission and work is key to engaging your stakeholders. But what about those who face barriers to receiving your messaging? Are your communications accessible to everyone you are trying to reach? In this session, we will explore accessible communications and how to implement these practices in your organization. 

In the first part of the session, we will focus on technical ways to incorporate accessibility in your website, emails, social media, and other channels. In the second part of the session, we will discuss accessible language you can incorporate organization-wide. No matter what size your budget or resources, you will come away with valuable takeaways.

2019 NCWS

About the Series

As nonprofits, it’s easy to focus on the deficits: we face tight budgets, we have big missions but small teams, and there are competing demands on individual and organizational capacities. It’s a challenge to think big when there is so much to do in the here and now. Likewise, it’s hard to rethink your communications strategy when you feel like you know what already works. But is what has worked in the past different than what your communities need now?  

Level Up: Connect, Engage, Include, Advocate, the 2019 Nonprofit Communicators Workshop Series, will encourage you to envision what taking your communications to the next level looks like for your nonprofit. And we’re not talking about flashy ad campaigns or big investments in technology. These sessions will address the crucial, yet often overlooked ways we can best serve our audiences with intent, inclusion, accessibility, and advocacy. This series of four workshops, presented by the Minnesota Council of Nonprofits, will challenge you to level up your communications to better serve your audiences.


Connect: Mattering without Measuring, November 7
Engage: Pass the Mic, November 21
Include: Creating Accessible Communications, December 5
Advocate: Activate Your Policy Work, December 19


You can register for this single session in the series by clicking on the below Register Now button, or you register for the entire series of four workshops and save! The series is $150 for all four workshops for MCN members ($50 savings) and $250 for all four workshops for nonmembers ($70 savings). Register for the series of four workshops today!

Principles & Practices for Nonprofit Excellence

Principles & Practices for Nonprofit Excellence

This event will address the following best practices:

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.    
  • PLAN 4: Plans should align with the organization’s mission, vision and values.    
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Refreshments: Coffee, tea and a light snack will be provided.

Travel: Driving directions and transit options are available on MCN's website.

About the Presenters

Tom LanyTom Lany serves as online marketing manager at Lutheran Social Service of Minnesota (LSS), where he directs web marketing projects and supports digital content contributors. He develops the employee intranet, the extensive LSS website including its microsites, and finds email marketing and social media solutions to help the organization effectively reach donors, volunteers, clients, and advocates. He is experienced in creating paid social media campaigns, and training others to effectively to meet their service goals. Tom holds an M.A. in strategic communication from the University of Minnesota and a B.A. in communication studies from Gustavus Adolphus College.

Jen StricklerJen Strickler is senior vice president of brand experience at Flint Group. There's very little that fascinates Jen more than human psychology and what makes people tick. Why do they make the choices they make and how can marketing communications change mindset and ultimately behavior? She works closely with her team of marketing strategists, writers, designers, UX architects, and developers in crafting and validating human-first solutions that work into a customer's journey with a brand. Understanding the impact each touchpoint has on someone’s perception, and identifying gaps and improvements is one of Jen’s favorite things to do. Jen has worked across various industries, most recently in the service, manufacturing, education, and healthcare sectors.

Allycia WolffAllycia Wolff, advocate/planning specialist, joined The Arc Minnesota in 2013. Through the years, Allycia has worked as an advocate in the areas of housing, employment, and guardianship. She assists individuals and families in understanding their options around supported decision-making, and rights through the guardianship process. Allycia leads The Arc Minnesota’s future planning work. She supports people in thinking about their futures through person-centered planning and the FutureLife Options program. Allycia is passionate about helping people plan for the next steps in their life while having their goals, hopes, and dreams at center stage.

Nonprofit Communicators Workshop Series Committee

Karina Carlson, Forest Stewardship Council U.S.; Michelle Chang, Minnesota Council of Nonprofits; Neil Chudgar, Chudgar Consulting; Sarah Crumrine, Minnesota Council of Nonprofits; Amber Davis, Minnesota Council of Nonprofits; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson, Minnesota Budget Project; Kallie Rollenhagen, Propel Nonprofits; Micheala Sharp, Minnesota Budget Project; Brooke Thomson, Abortion Care Network; Laura Tufano, Tufano Consulting; Amy Wartick, Lutheran Social Service of MN; Jules Wilkins, Montessori Center of Minnesota and JulesWrites

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