The Art of Nonprofit Branding

Nonprofit Effectiveness Clinic #3

Friday, November 15, 09:00 AM - Friday, November 15, 2019, 12:00 PM
Friday, November 15, 2019, 09:00 AM - 12:00 PM
Minnesota Council of Nonprofits
2314 University Ave W, Ste 20
St PaulMinnesota
United States
Fee: $50 members / $85 nonmembers

During this workshop we take a deep dive into the art of branding from a nonprofit perspective, as well as how to create cohesive brand strategies that influence internal and external stakeholders such as staff, organizational partners, funders, investors, community supporters, and participants.

Learning Objectives

  • Understand the foundations of branding a nonprofit organization
  • Learn how to leverage branding to build trust, loyalty, and active participant engagement
  • Learn how brand messaging impacts internal teams and organizational workplace culture
  • Learn how to create cohesive brand strategies for partners, funders, investors, program participants, and the community nonprofits serve
  • Learn best practices for nonprofit brand sustainability

Principles & Practices for Nonprofit Excellence

The Minnesota Council of Nonprofits is committed to offering training sessions that support the Principles & Practices for Nonprofit Excellence. This workshop helps us achieve the following:

FUND 15. A nonprofit should plan its communications to tell the story of the organization and maintain consistent, mission-focused, and timely communication with donors.

FUND 16. Nonprofits should establish a thorough understanding of their key audiences and regularly assess the effectiveness of communication strategies and tools used to reach those audiences. A nonprofit should adjust its strategies over time to best match technologies to its audiences’ communication preferences.

LEAD 9. Leaders should actively communicate how the organization’s activities produce the intended change in the community and inspire others to affect that change through fundraising, advocacy, and programming.

LEAD 10. Nonprofit leaders should ensure that sufficient time and energy is invested in the organization’s communication capacity.

About the Nonprofit Effectiveness Clinics

What’s the right regimen to improve foundational skills that are important to your nonprofit career? Is your daily routine helping you achieve higher results and produce better outcomes? Join MCN for four Nonprofit Effectiveness Clinics – and improve the fitness of key nonprofit skills. 

Register for the entire series – 4 for the price of 3.

As a nonprofit professional, you need to wear many hats and gain expertise in many skills. Various foundational skills are common across many roles and programs within nonprofit organizations. Whether you’re new to your career or just seeking a refresher, join the Nonprofit Effectiveness Clinics to learn foundational skills and theory related to the following topics:

  • NOVEMBER 1: The Art of Effective Conversations, Laura Johansson, Sondra Reis, and Marcela Sanchez
  • NOVEMBER 8: The Art of Agile Strategic Planning, Brandi Olson
  • NOVEMBER 15: The Art of Nonprofit Branding, Erin Jordan
  • NOVEMBER 22: The Art of Writing and Speaking Across Difference, Neil Chudgar

You can register for this single session in the series by clicking on the above Register Now button, or you can register for the entire series of four workshops and get 4 for the price of 3. The series is $150 for all four workshops for MCN members/$255 for all four workshops for nonmembers.

Event Details

Refreshments: Coffee, tea and a light snack will be provided.

Travel: Driving directions and transit options are available on MCN's website.

About the Presenter

Erin JordanA creative visionary, Erin Jordan brings more than 15 years of experience to start-up ventures, educational institutions, corporations, nonprofits, and government organizations through a highly strategic lens. Erin focuses on building practical communications infrastructures within business models to achieve strategic plan objectives while gathering data that drives communication(s) toward measurable impact.

Academically Erin has achieved a Bachelor of Science in Graphic Design, Masters in Education Media Design and Technology, and Doctorate of Education in Organizational Development and Leadership (anticipated completion 2020). Erin utilizes her multi-disciplinary background to “think differently”- recognizing the power of relationships in collaboration and partners in business; to solve problems and shift the minds and actions of audiences around the globe.

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