Nonprofits are consumed with communicating about metrics. How tight is the budget? How big is the impact? How many are served? Yet as a communicator, you know metrics don’t really capture what matters about your mission. In this session, we’ll help you escape the tyranny of measurement to tell more meaningful stories about the value of your nonprofit’s work.
We will talk about ways to re-conceptualize the metrics your organization already collects so you can tell more meaningful stories. We’ll also think through ways your organization’s work resists being reduced to metrics, and explore how you can communicate powerfully about those measurement-resistant forms of value. Bring along a real-life metric you’ve had to communicate about as an example so we can work on it together.
About the Series
As nonprofits, it’s easy to focus on the deficits: we face tight budgets, we have big missions but small teams, and there are competing demands on individual and organizational capacities. It’s a challenge to think big when there is so much to do in the here and now. Likewise, it’s hard to rethink your communications strategy when you feel like you know what already works. But is what has worked in the past different than what your communities need now?
Level Up: Connect, Engage, Include, Advocate, the 2019 Nonprofit Communicators Workshop Series, will encourage you to envision what taking your communications to the next level looks like for your nonprofit. And we’re not talking about flashy ad campaigns or big investments in technology. These sessions will address the crucial, yet often overlooked ways we can best serve our audiences with intent, inclusion, accessibility, and advocacy. This series of four workshops, presented by the Minnesota Council of Nonprofits, will challenge you to level up your communications to better serve your audiences.
Principles & Practices for Nonprofit Excellence
This event will address the following best practices:
- EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.
- PLAN 4: Plans should align with the organization’s mission, vision and values.
- PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.
Refreshments: Coffee, tea and a light snack will be provided.
Travel: Driving directions and transit options are available on MCN's website.
About the Presenters
Neil Chudgar helps people talk about big ideas. As a communications strategist and consultant, he helps clients from giant manufacturers to tiny nonprofits find language for the ideas that matter to them most. His clients come from all fields, but he has a special commitment to good ideas in nonprofit health care, faith-based organizations, and local government. An award-winning teacher, Neil spent over a decade helping students think about language and meaning at the University of Chicago, where he received a Ph.D. in English literature, and Macalester College.
Nonprofit Communicators Workshop Series Committee
Karina Carlson, Forest Stewardship Council U.S.; Michelle Chang, Minnesota Council of Nonprofits; Neil Chudgar, Chudgar Consulting; Sarah Crumrine, Minnesota Council of Nonprofits; Amber Davis, Minnesota Council of Nonprofits; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson, Minnesota Budget Project; Kallie Rollenhagen, Propel Nonprofits; Micheala Sharp, Minnesota Budget Project; Brooke Thomson, Abortion Care Network; Laura Tufano, Tufano Consulting; Amy Wartick, Lutheran Social Service of MN; Jules Wilkins, Montessori Center of Minnesota and JulesWrites