Project for Pride in Living’s (PPL) www.ppl-inc.org
website redesign aimed to build a focused online presence for the organization; one that elevated PPL’s brand and made finding essential information easy for each of their key audiences. With participants, volunteers, and donors in mind, the team created a straight-forward user experience for each audience with research, segmented content, and UX design. The new site includes easy-to-access schedules, success stories, program qualifications, and more prominent calls to action for donations, volunteer opportunities, or housing and class sign-ups. During the redesign, PPL considered how to best represent the needs of the communities they serve; how to remove existing barriers and prevent new barriers on the site; and how the site can help build authentic, inclusive relationships. PPL prioritized participant usability testing, representation in imagery and storytelling, and mobile-friendly design during the process to help elevate community voices. The heart of PPL (pride) is conveyed with stories of participants and the services provided to the community. The head of PPL (results) is conveyed by highlighting PPL’s leadership and programming accomplishments, and emphasizing how each visitor helped make those outcomes possible.