Tips on Working with the Media

Media directors and editors appreciate well-written and organized news releases that are timely and attention grabbing. Before a nonprofit communicator sends out a news release, it is important for him/her to recognize the difference between news and advertising. News can be defined as reports of recent events or the forwarding of information that the public will find interesting, helpful and informative. Advertising is space (whether on TV, in print or on the Internet) that has been purchased to deliver a message that has been prepared for direct marketing purposes. News professionals are skilled at weeding out real news and advertisements that are disguised as news.

As a nonprofit communicator, you must understand what the media needs from you and you must meet those needs effectively. This means meeting deadlines, making press releases newsworthy and keeping the media's audience (and yours) in mind. In order to have a strong and effective relationship with the public, you must build and maintain a positive relationship with your local media representatives.

7 out of 11 users found this page helpful.

Was this page helpful?


Only current members of the Minnesota Council of Nonprofits may post comments to this page.

Login To Comment

Individual Login

You are signed in as:

View My Account divider Logout

Search nonprofit Resources library


Stay Updated

Subscribe to Email Alerts »




Upcoming Communications Trainings