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About the Conference


Your nonprofit works hard – providing services, working in communities, raising funds, coordinating volunteers, and managing finances and daily operations. Nonprofit Essentials provides a back-to-basics overview of the many management topics essential to nonprofits, and re-focuses staff on the core elements of working and managing nonprofit organizations. This day-long conference will provide you with training to help your organization work smarter, not harder!

At this conference, you will find valuable information through an insightful keynote presentation, sixteen skill-building breakout sessions and opportunities to build networks with your peers.

You will learn practical tools and information about: fundraising, communications, finance, HR, programs, management, leadership, governance, and more!

Keynote Presentation

So you Want to Change the World? Let's Start with You
Through remarks that will move on a spectrum from the personal to the professional, Dr. Nakeisha Ferguson will push each of us to consider our places in leading change, both in our sector and our communities. Nakeisha will touch on the role of using our skills in marketing, communications and even servant leadership to expand our work and explore the impact of our nonprofits. She will end with motivational components to encourage each of us, whether we’re new to the nonprofit world – or seasoned leaders seeking a new angle on our work.

Nakeisha S. FergusonNakeisha S. Ferguson, Ph.D., serves as an assistant professor of Marketing in the Opus College of Business at the University of St. Thomas. She currently teaches courses in integrated marketing communications and advertising planning. Her primary research interest focuses on the intersection of popular culture and marketing communication with an emphasis on urban and multicultural markets. Her recent research examines topics such as consumer responses and ethical perceptions of brand placements in popular music.

Nakeisha has received numerous awards for her commitment to multicultural student achievement, community involvement and academic research on the intersection of popular culture and branding. Some of the honors include: American Marketing Association Foundation Valuing Diversity Award, Advertising Educational Foundation Visiting Scholar at BBDO NY, Multicultural Student Services Outstanding Faculty Commitment Award, and the Witherspoon Research Award. Additionally, she has presented numerous presentations at conferences and served as a consultant for various nonprofit organizations around the country.

Welcome and Introduction by Charles M. (Mel) Gray, Ph.D., interim director and senior fellow, Center for Nonprofit Management, Opus College of Business, University of St. Thomas

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July 24, 2014
8:30 a.m. - 4:30 p.m.
University of St. Thomas
1000 LaSalle Ave, Minneapolis

Co-Host

Minnesota Council of Nonprofits