Deleted for Budgetary Reasons Campaign

In 2006, the state's budget crisis was again in full swing. Governor Tim Pawlenty had pledged not to raise taxes, and it appeared that only cuts would be on the table for consideration during budget negotiations. For nonprofits, that meant cuts to critical services needed by Minnesota's most vulnerable populations. The Minnesota Council of Nonprofits maintains an ongoing position that sound budgeting practices should be balanced and not harm the most vulnerable citizens.

The Minnesota Council of Nonprofits partnered with The Minneapolis Foundation for a second time (after the Think Twice Campaign in 2002). Deleted for Budgetary Reasons, a visually arresting print ad campaign, was the result. Four advertisements ran in daily, community, and specialty newspapers throughout the Twin Cities region and in several Greater Minnesota markets. The ads  powerfully illustrated the impact of proposed cuts on individual lives. The campaign focused on children, working families, seniors, and public safety, although the impact of the proposed cuts wouldaffect virtually all Minnesotans, with the most vulnerable among us bearing the brunt of the “pain.”

Deleted for Budgetary Reasons Campaign

The campaign was designed to stimulate public discussion; neither the ads nor the campaign website suggested specific proposals or alternatives. It was a welcome step, judging from the community’s overwhelmingly positive response. In addition to feedback from members of the general public and nonprofit organizations, the media certainly took note, as well. Editorials in
the Star Tribune, St. Paul Pioneer Press, Duluth News Tribune, Rochester Post-Bulletin, and St. Cloud Times all used the ads and the campaign's background material as an entré to call for alternatives to the Governor’s plan.

The four ads directed readers to a website, which provided summary information on the impact of the proposed cuts, tips for effectively contacting legislators and the Governor, copies of the ads, and resources from both organizations.

 
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