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Social Media Intern

Minnesota Children's Museum


Organization Summary:

About Minnesota Children's Museum

Minnesota Children’s Museum’s mission is sparking children’s learning through play. We are dedicated to providing children with a hands-on and stimulating environment to explore and discover. With locations in St. Paul, Rochester, and the Mall of America, MCM employs 65 full-time and 65 part-time employees and engages over 1,300 volunteers annually. At MCM our workplace values that guide how we work together are: Play, Include, Grow, Serve and Strive.

Minnesota Children's Museum is dedicated to growing a diverse and culturally competent team of highly engaged staff and volunteers. Applicants from diverse populations are strongly encouraged to apply.


Location: Twin Cities Metro Activity Area: Arts, Culture and Humanities
Category: Administration and Management Closing Date: open until filled
Job Type: Intern - Unpaid Salary: Unpaid
Hours: 10-12 

Primary Duties:

Position Summary

We seek 1-2 enthusiastic individuals looking to gain experience in digital storytelling, marketing, and social media at a non-profit serving over 400,000 visitors a year in sparking children’s learning through play. The ideal applicant will possess strong knowledge of the digital media landscape, including various social media sites – especially Snapchat and Instagram. The successful candidate will be responsible for contributing to posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion and shooting photos and videos for social media.

Major Job Accountabilities

The exact duties and projects will be determined by mutual agreement of the intern and museum staff. All duties will be carried out with the direction and supervision of the External Relations department.

  • Creating content for owned channels 
    • photos and video for Facebook, Instagram, Twitter and YouTube 
    • create engaging social media content
  • Researching as directed 
  • Executing content calendar 
  • Promotions & partnerships 
    • provide support to our marketing team at live and online events 
    • material/collateral fulfillment including mailings  
    • includes list management/clean up 
    • communications with key partners to ensure fulfillment of partnership  
    • includes securing additional member benefits 
  • Analytics 
    • compiling, analyzing & reporting on social media 
    • monitor analytics to identify viable ideas
  • Events 
    • assist with coordination and day-of-event duties as needed


Knowledge, Skills and Abilities Required

  1. Ability and willingness to work independently.
  2. Strong writing (copywriting) and proof reading skills with an eye for detail.
  3. Formal education in related field (marketing, communications, journalism) or related experience.
  4. Ability to organize time, follow directions and complete tasks in an effective manner.
  5. Ability to interpret and analyze data.
  6. Knowledge of branding, logos and target audiences.
  7. Ability to work well with people.
  8. Computer skills, including MS Office Suite and Google Drive
  9. Personal and/or volunteer experience in social media
  10. Excellent oral and written communication skills

Preferred Knowledge, Skills, and Abilities

Experience in one or more of the following (please indicate this is your application):

  1. Long-form blog platforms
  2. Graphic design software
  3. In-depth working knowledge of social media platforms such as Facebook, Instagram, Snapchat and Twitter
  4. Video capture and editing


Additional Info:

Training Provided

  1. Intern orientation
  2. Policies and practices of communications in a nonprofit cultural institution
  3. Optional free trainings: The Ways of Play

Application Process

Please include the following with your application:

  • LinkedIn profile 
  • Portfolio of volunteer and/or professional experience relevant to the position you are applying for.  
    • This includes photography, videos, published written work and links to public social media accounts that you contribute to.  

Applications accepted until positions are filled.      

How To Apply:


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