Nonprofit Communicators Workshop: Dreaming - Smart Technology is Your Future

Date: Dec 11, 2018
Time: 09:00 AM to 11:00 AM

Minnesota Council of Nonprofits
2314 University Ave. W., Suite 20, St. Paul

Fee: $45 for MCN members / $70 for nonmembers Register Now!

Smart technology is the future of marketing. While it may sound daunting, it’s better to get on board now than be left behind! In 2011, marketers had access to around 150 technological apps and tools. Fast forward to 2018 and we have over 7,000 new apps and tools to consider. This session will focus on new and emerging technologies, including virtual reality storytelling and app development. We will discuss how nonprofits have applied this technology already, what tools you should focus on, and how to best utilize these emerging technologies for your organization.

This workshop is part of the 2018 Nonprofit Communicator Workshop Series, Data, Dollars & Decisions: The Science of Communication.

About the Series

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Engagement is crucial in our communications efforts, but likes, mentions, and shares only tell part of the story. They are pixels in a larger picture. Getting your message out to your stakeholders and driving donations are what we’re all working toward. To achieve this year after year, it’s necessary to look beyond just the strategy and in to what motivates these actions. Why do stories resonate with us? Why do we give?

Data, Dollars & Decisions: The Science of Communication, the 2018 Nonprofit Communicators Workshop Series, looks to not only explore the how, but the why. This series of four workshops, presented by the Minnesota Council of Nonprofits, will help you consider messaging and fundraising in the context of the more universal aspects of what influences and activates us.

Decisions: The Behavioral Science Behind Storytelling, November 6
Data: Using Numbers to Drive your Social Media Strategy, November 13
Dollars: Using Technology to Inform and Activate Donors, December 4
Dreaming: Smart Technology is Your Future, December 11

You can register for this single session in the series by clicking on the above Register Now button, or you register for the entire series of four workshops and save up to $30! The series is $150 for all four workshops for MCN members/$250 for all four workshops for nonmembers.

Principles & Practices

This event will address the following practices:

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.
  • PLAN 4: Plans should align with the organization’s mission, vision and values.
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Food: Coffee, tea and a light snack will be provided.

Travel: Driving directions and transit options are available on MCN's website.

Transit: Plan your trip via Metro Transit.

About the Presenters

Chuck OlsenChuck Olsen is an entrepreneur and media veteran with 25 years of experience working at the intersection of creativity, technology, and social good. Chuck is the C.E.O. and co-founder of Visual, creating virtual reality/augmented reality experiences that enhance healthy and happy living. He previously co-founded experiential agency Vidtiger and journalism nonprofit The UpTake, where he earned an award from the Society of Professional Journalists. He began his career as a web producer for Twin Cities PBS. As a filmmaker and journalist, his work has screened internationally at film festivals and earned over one million YouTube views. He’s been featured in WIRED, the New York Times, Washington Post and National Public Radio. Chuck has a B.A. in political science from the University of Minnesota.

Luke ShorsLuke Shors is co-founder and executive V.P. at the augmented reality software company Praxik. Luke holds a doctorate from the Harvard Graduate School of Education and a joint M.P.H./M.B.A. from Johns Hopkins University. Luke was senior project specialist at the American Institutes for Research and has consulted for organizations such as the World Bank, USAID, UNICEF and OECD. Luke is passionate about working with teams to bring innovation to sticky issues.

Nonprofit Communicators Workshops Series Planning Committee

Joel Barker, Fraser; Karina Carlson, Forest Stewardship Council U.S.; Sarah Crumrine, Minnesota Council of Nonprofits; Annette Hanley, Minnesota State Bar Association; Helen Ng, Make-A-Wish® Minnesota; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson Minnesota Budget Project; Brooke Thomson, Annex Teen Clinic; Austin Wiebe, CLUES; and Jules Wilkins, COMPAS

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How to Register

Easily register online by selecting Register Now next to the event.

Or, register by using the PDF Registration Form.


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