Nonprofit Communicators Workshop: Dollars - Using Technology to Inform and Activate Donors

Date: Dec 4, 2018
Time: 09:00 AM to 11:00 AM

Minnesota Council of Nonprofits
2314 University Ave. W., Suite 20, St. Paul

Fee: $45 for MCN members / $70 for nonmembers Register Now!

Technology has had an incredible impact on fundraising. Each day brings new tools and platforms to raise money and build awareness for your cause. In this session we will share tips for managing and evaluating fundraising technology, online fundraising platforms, and social media tools. You will also hear from Saint Paul City Council president Amy Brendmoen, who will talk about how she has used her background in nonprofit communications for galvanizing citizen engagement, and how you can harness technology to engage and activate supporters. You will come away with tools to evaluate your existing technology, plus new strategies to help you ensure you stay current in the ever-changing landscape of fundraising technology.

This workshop is part of the 2018 Nonprofit Communicator Workshop Series, Data, Dollars & Decisions: The Science of Communication.

About the Series

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Engagement is crucial in our communications efforts, but likes, mentions, and shares only tell part of the story. They are pixels in a larger picture. Getting your message out to your stakeholders and driving donations are what we’re all working toward. To achieve this year after year, it’s necessary to look beyond just the strategy and in to what motivates these actions. Why do stories resonate with us? Why do we give?

Data, Dollars & Decisions: The Science of Communication, the 2018 Nonprofit Communicators Workshop Series, looks to not only explore the how, but the why. This series of four workshops, presented by the Minnesota Council of Nonprofits, will help you consider messaging and fundraising in the context of the more universal aspects of what influences and activates us.

Decisions: The Behavioral Science Behind Storytelling, November 6
Data: Using Numbers to Drive your Social Media Strategy, November 13
Dollars: Using Technology to Inform and Activate Donors, December 4
Dreaming: Smart Technology is Your Future, December 11

You can register for this single session in the series by clicking on the above Register Now button, or you register for the entire series of four workshops and save up to $30! The series is $150 for all four workshops for MCN members/$250 for all four workshops for nonmembers.

Principles & Practices

This event will address the following practices:

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.
  • PLAN 4: Plans should align with the organization’s mission, vision and values.
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Food: Coffee, tea and a light snack will be provided.

Travel: Driving directions and transit options are available on MCN's website.

Transit: Plan your trip via Metro Transit.

About the Presenters

Amy BrendmoenAmy Brendmoen is the president of the Saint Paul City Council and has been in elected office since 2012. She came into public service by way of private sector at a local advertising agency, public sector as a mediator, and nonprofit sector as communications director. Amy is highly accessible to her constituents and seeks to enfranchise community members by building trust, sharing power and providing consistent, clear communication. Her priorities in her role on the council include housing, economic development, people-centered engineering and planning, all viewed through a lens of promoting equity and opportunity. She believes that great ideas bloom from all places.

Joseph GonzalesJoseph Gonzales is originally from Texas, having made his way to Minnesota by way of the East Coast. As prospect research manager at the Greater Twin Cities United Way, he began his nonprofit career in New York City 17 years ago working as a prospect development professional with university medical centers, faith-based institutions and cause-related nonprofits. He is a speaker at regional and national Apra conferences and is a volunteer leader with Apra national committees and its local Minnesota chapter.

Emily KittlesonEmily Kittleson is a national fundraising manager at American Public Media. After graduating from Luther College with an English degree, she moved to the Twin Cities and has been working for the past seven years in nonprofits with wider and wider footprints: the Midtown Farmers Market, Grand Avenue Business Association, Friends of the Hennepin County Library, and now a public radio organization with national audiences and donors. She believes that community building, especially in digital spaces, is a key to donor acquisition and loyalty.

Bonnie StoplmanBonnie Stoplman is a Salesforce specialist at the Minneapolis Institute of Art and a Salesforce consultant for other Twin Cities nonprofits. Born and raised in rural Minnesota, Bonnie graduated from the University of Minnesota’s Carlson School of Management with a degree in management information systems and nonprofit management. Very quickly after graduating, she realized her love of working with technology in nonprofits and strives to find sustainable solutions to ease the day-to-day processes.

Nonprofit Communicators Workshops Series Planning Committee

Joel Barker, Fraser; Karina Carlson, Forest Stewardship Council U.S.; Sarah Crumrine, Minnesota Council of Nonprofits; Annette Hanley, Minnesota State Bar Association; Helen Ng, Make-A-Wish® Minnesota; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson Minnesota Budget Project; Brooke Thomson, Annex Teen Clinic; Austin Wiebe, CLUES; and Jules Wilkins, COMPAS

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Easily register online by selecting Register Now next to the event.

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