Nonprofit Communicators Workshop: Data - Using Numbers to Drive your Social Media Strategy

Date: Nov 13, 2018
Time: 09:00 AM to 11:00 AM

Minnesota Council of Nonprofits
2314 University Ave. W., Suite 20, St. Paul

Fee: $45 for MCN members / $70 for nonmembers Register Now!

Our communications results don’t stop at the number of followers we have on social media. Analytics, dashboards, and metrics help us get to the core of what we’re accomplishing. Yet interpreting your data and putting it to use it can be overwhelming. This session will focus on a review of different platforms for analytics, how to understand what your data is telling you, and how you can best use your resources to increase engagement, drive your social media strategy, and effectively communicate your story. We'll suggest how measuring your Give to the Max Day results can inform your year-end giving messages. You’ll learn about what works, what needs a tweak, and what’s new in data measurement!

This workshop is part of the 2018 Nonprofit Communicator Workshop Series, Data, Dollars & Decisions: The Science of Communication.

About the Series

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Engagement is crucial in our communications efforts, but likes, mentions, and shares only tell part of the story. They are pixels in a larger picture. Getting your message out to your stakeholders and driving donations are what we’re all working toward. To achieve this year after year, it’s necessary to look beyond just the strategy and in to what motivates these actions. Why do stories resonate with us? Why do we give?

Data, Dollars & Decisions: The Science of Communication, the 2018 Nonprofit Communicators Workshop Series, looks to not only explore the how, but the why. This series of four workshops, presented by the Minnesota Council of Nonprofits, will help you consider messaging and fundraising in the context of the more universal aspects of what influences and activates us.

Decisions: The Behavioral Science Behind Storytelling, November 6
Data: Using Numbers to Drive your Social Media Strategy, November 13
Dollars: Using Technology to Inform and Activate Donors, December 4
Dreaming: Smart Technology is Your Future, December 11

You can register for this single session in the series by clicking on the above Register Now button, or you register for the entire series of four workshops and save up to $30! The series is $150 for all four workshops for MCN members/$250 for all four workshops for nonmembers.

Principles & Practices

This event will address the following practices:

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.
  • PLAN 4: Plans should align with the organization’s mission, vision and values.
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Food: Coffee, tea and a light snack will be provided.

Travel: Driving directions and transit options are available on MCN's website.

Transit: Plan your trip via Metro Transit.

About the Presenters

Steve BolandSteve Boland is a nonprofit veteran with over 25 years of experience helping charities grow with new ideas in fundraising and communications. Steve has presented over 100 learning sessions on topics such as crowdfunding, engaging corporate philanthropy, and social communications strategy for nonprofits. A graduate of the University of Minnesota, Steve holds a master of nonprofit management from Hamline University, is an alumnus of the Shannon Leadership Institute, and serves on the board of directors for Outfront Minnesota. Steve is the managing partner of Next in Nonprofits, a consulting firm based in St. Paul, is an adjunct instructor of Development and Fundraising for Hamline University, and is the host of the Next in Nonprofits podcast.

Ruth HambergRuth Hamberg is founder and principal of Squaretree LLC, which equips organizations to build organic connections for strategic impact. Squaretree’s clients invest in social change through strategic communications, digital engagement, event production, and research. Previously, Ruth managed stakeholder and digital engagement for Minnesota Compass, a project of Wilder Research. She is the communications chair for the Young Nonprofit Professionals Network of the Twin Cities and an identity-based leadership facilitator for the Minnesota Rising network. Her experience includes research and communications in Ecuador, India, Spain, and Greater Minnesota. Ruth is a trainer in asset-based and appreciative approaches to communications and co-creator of dance•werking, which explores leadership and collaboration through movement.

Nonprofit Communicators Workshops Series Planning Committee

Joel Barker, Fraser; Karina Carlson, Forest Stewardship Council U.S.; Sarah Crumrine, Minnesota Council of Nonprofits; Annette Hanley, Minnesota State Bar Association; Helen Ng, Make-A-Wish® Minnesota; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson Minnesota Budget Project; Brooke Thomson, Annex Teen Clinic; Austin Wiebe, CLUES; and Jules Wilkins, COMPAS

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How to Register

Easily register online by selecting Register Now next to the event.

Or, register manually by downloading a PDF.


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