Fundraising in Weird Times: Increase Your Individual Giving

Date: Jun 6, 2018
Time: 09:00 AM to 03:30 PM
Where:

Saint Mary’s University Center
2540 Park Ave., Minneapolis

Fee: $120 for MCN members / $160 for nonmembers Register Now!
 

Expanding Your Fundraising in These Weird Times, 9 a.m. – 12:30 p.m.

During the morning, we’ll examine the issues that are impacting your nonprofit’s ability to fundraise in 2018. And we’ll strategize ways to make your nonprofit stand out and expand fundraising.

Regardless of where you or your nonprofit sits on the political spectrum, there is no doubt that your ability to raise the money you need has changed in some way. Further, it is a sure bet that your nonprofit organization will need more money going forward (when has that not been true?) and that competition for charitable dollars will increase.Creating or expanding a robust fundraising program is imperative in these unreliable times. The good news is that raising more money is possible.

In this workshop you will learn:

•    why focusing on individuals builds power as well as income
•    how to build a team of people willing to ask
•    why sorting your donors into segments will lead to more loyalty and more income
•    how to get donors to find donors

This workshop will be most helpful to organizations with an established donor base of at least 100 donors, and most helpful to organizations sending more than one person to the training. 

Tools and Techniques for Increasing Individual Donations, 1:00 – 3:30 p.m.

During the afternoon, we’ll dig deep into two concepts that can really amp up your individual donations. These concepts can move the needle in a way that will help you surpass your nonprofit’s fundraising goals.

Getting to YES: In every study of fundraising, across class, race, gender, nations and age, the most successful strategy for raising money is personal solicitation. People are most likely to become donors when someone they know asks them to give. But for the askers, this is the most difficult strategy. In this portion of the workshop, you will explore why you feel about money as you do and how you can overcome the hesitations you have about asking. You will see why real social change can only happen when people are willing to talk about money, and you will learn the logistics of asking in person. This highly interactive workshop involves a lot of practice.

How to Raise $30,000 in Six Weeks: Have you ever noticed how much work you can get done the day before a deadline? Or how many volunteers you can enlist in a task that takes a few hours?  Most people do best under the pressure of a structure and a due date. In this part of the workshop you will learn a fun way to build your fundraising around this principle, freeing you up from the feeling that you must be doing some fundraising every day all year long, and making your fundraising way more successful. 

Send a Team of 3 for the Price of 2! Because fundraising from individuals is best done by a team of supporters, we want to encourage you to register as a team. Send two people at the regular price and your third person will be free. To take advantage of this special deal, fax or email a copy of this PDF registration form with to 651-642-1517 or accountant@minnesotanonprofits.org.

Principles & Practices

In an effort to support nonprofits in fulfilling their missions, this workshop will help to focus your work on the following practices:

  • FINANCE 16: Nonprofit organizations should secure appropriate levels of funding to carry out their missions and activities and, when possible, diversify their revenue sources to avoid being dependent on a single funding type.
  • FUND 8: Nonprofits must use funds consistent with donor intent and comply with specific conditions placed upon donations.
  • FUND 15: A nonprofit should plan its communications to tell the story of the organization and maintain consistent, mission-focused and timely communication with donors.
  • LEAD 9: Leaders should actively communicate how the organization’s activities produce the intended change in the community and inspire others to affect that change through fundraising, advocacy and programming.

Event Details

Refreshments: A light continental breakfast will be served. Feel free to bring a snack for the afternoon. A box lunch will be provided for lunch. Plenty of vegan and gluten free lunches will be available.

Travel: Directions to Saint Mary’s University Center, including driving and transit options, are available on SMU's website.

Parking: SMU's University Center has a free parking lot. Free parking is also available on surrounding city streets. Additional paid parking is available at the Phillips Eye Institute (2 blocks away). Please plan plenty of time to arrive, park and walk to University Center.

About the Presenter

Kim KleinKim Klein is an internationally known trainer, speaker and author, well known for her ability to deliver information in a practical, down-to-earth and humorous way. She has a wide range of nonprofit experience, having worked as staff and as a volunteer and a board member.

Kim is the author of five books, including Reliable Fundraising in Unreliable Times, which won the McAdam Book Award. Her classic text, Fundraising for Social Change, now in its seventh edition, is widely used in the field and in university degree programs. Her other books include Fundraising for the Long Haul, Ask and You Shall Receive, and Fundraising in Times of Crisis. She is the series editor of the Kim Klein Fundraising Series at Jossey Bass Publishers. 

She was a member of the Building Movement Project where she worked on a project called Nonprofits Talking Taxes. Kim is a fellow with On the Commons and blogs. She has provided training and consultation in all 50 United States, five Canadian provinces and 21 other countries. She is a lecturer at the School of Social Welfare at the University of California - Berkeley, and has served as guest faculty at the Haas School of Business at UC Berkeley and Concordia University in Montreal. Kim co-founded the Grassroots Fundraising Journal in 1981 and was its publisher for 25 years.

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