Working with Media in Advocacy

Date: Mar 9, 2018
Time: 09:00 AM to 10:30 AM

State Office Building - 500N
100 Rev. Dr. Martin Luther King Jr. Blvd., St. Paul

Fee: $15 for MCN members / $35 for nonmembers Register Now!

Media can amplify advocacy messages to the public or influence key decision makers. Media advocacy is a critical component of advancing issue advocacy. However, working with media can often feel high stakes or intimidating.

Join this training and get ready to feel confident in your interactions with members of the media whether you are pitching a story, throwing a press conference or answering a call from a journalist. 

Participants will learn from and engage with reporters who will share how to make a strong pitch and tips on building relationships with them. This is a perfect opportunity to get some insights to strengthen your media work!

Confirmed Reporters:

  • Ibrahim Hirsi is a staff writer for MinnPost who covers workforce and immigration issues.
  • Alexandra Renslo serves as the assistant news director and anchor for CCX News.
  • Lindsey Seavert works at KARE 11 where she tells stories of inspiration, especially stories about people overcoming odds.
  • Shannon Prather covers philanthropy and the nonprofit community for the Star Tribune.

Principles & Practices

In an effort to support nonprofits in fulfilling their missions, this event will help to focus your work on the following practices:

  • POLICY 1: Nonprofits should help their clients, members, volunteers and donors learn how relevant policies affect them, develop their skills and knowledge in public policy making, and help them take advantage of opportunities to participate in the public policy process.
  • POLICY 8: In situations where an organization’s mission is directly affected by a public policy, nonprofits should lead advocacy efforts regarding the policy, which may involve a variety of advocacy activities including direct lobbying.

Event Details

Travel: Visit the Minnesota Department of Administration's website for directions and transit options. The training will take place in room 500N.

About the Presenter 

Laura MortensonLaura Mortenson is communications manager for the Minnesota Budget Project. She manages media relations and oversees communications outreach to promote the research and advocacy efforts of the team. Her professional background includes serving as communications director for a St. Paul mayor and managing public and media relations for city organizations. Laura received a B.A. in journalism from the University of Wisconsin – Eau Claire.

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How to Register

Easily register online by selecting Register Now next to the event.

Or, register manually by downloading a PDF.


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