The Essential Sponsorship Clinic

Date: Feb 28, 2018
Time: 09:00 AM to 03:00 PM

Wilder Center
451 Lexington Pkwy. N., St. Paul

Fee: $125 for MCN Members / $160 for Nonmembers Register Now!

Part 1, 9 a.m. – 12:30 p.m.

Attend this fast-paced workshop and understand how to streamline your fundraising efforts for dramatic results. This educational program takes a closer look at sponsorship in its broadest terms – from individuals, foundations and companies – and the steps nonprofits of all sizes can take now to assure future success. This session is led by Barbara Harrington, one of the nation’s leading experts on nonprofit sponsorship. There will be plenty of opportunity for questions and answers.
Workshop Highlights:
•    Review Trends for Philanthropic and Marketing Sponsors
•    Clarify Essential Benefits and Communicating Values
•    Learn from Case Studies from Various Sized Organizations
•    Research Prospects With Limited Time and Budget
•    Chart a Real World Calendar Grounded in Ethical Stewardship
•    Engage Help When No One Else Wants to Ask
•    Streamline a System for Donors, Foundations and Corporate Sponsors

Part 2, 1 – 3 p.m.
After enjoying a box lunch with your peers, we’ll get back to work. Roll up your sleeves and work on specific fundraising tasks during the afternoon working clinic. The clinic will provide an ideal environment for starting your sponsorship projects. Barbara will be available to offer tips and advice in small groups and one-on-one. Bring your laptop, your past and future sponsorship projects, and your best ideas for implementing strategies discussed during the morning. By working solo or in collaboration with peers, you’ll capitalize on the day’s learnings.

This program is suited for all skill levels. Thoughtfully selected case studies guarantee smaller nonprofits are not left out of the conversation and savvy practitioners leave with new ideas too! Development and leadership staff along with volunteers and board members will leave energized by great content.

Register Early for a Chance to Win a Sponsor Makeover! Register two or more attendees from the same organization by February 1 - and you'll be automatically entered into a drawing. Three organizations will be randomly selected to win a sponsor makeover. This will include two personal phone calls with Barbara, one call before the workshop and one call afterwards. During these calls, Barbara will work with your team to craft an individualized strategy for a sponsor makeover.

This educational training day is co-hosted by Minnesota Council of Nonprofits and Association of Fundraising Professionals – Minnesota Chapter. AFP MN members may register at the MCN member rate; the discount code is available through AFP MN.

Principles & Practices

In an effort to support nonprofits in fulfilling their missions, this workshop will help to focus your work on the following practices:

  • FINANCE 16: Nonprofit organizations should secure appropriate levels of funding to carry out their missions and activities and, when possible, diversify their revenue sources to avoid being dependent on a single funding type.
  • FUND 8: Nonprofits must use funds consistent with donor intent and comply with specific conditions placed upon donations.
  • FUND 15: A nonprofit should plan its communications to tell the story of the organization and maintain consistent, mission-focused and timely communication with donors.
  • LEAD 9: Leaders should actively communicate how the organization’s activities produce the intended change in the community and inspire others to affect that change through fundraising, advocacy and programming.

Event Details

Food: Morning beverages will be provided. A box lunch will be provided for lunch. Plenty of vegan and gluten-free lunches will be available. If you have other dietary restrictions, please let us know via the online registration system or by contacting

Parking: Free parking is available in the Wilder Foundation parking ramp.

Transit: Learn about transit options at

About the Presenter

Barbara HarringtonBarbara Harrington, founder of Sponsorship Plus, has created and implemented ethical sponsorship programs for scores of clients in markets across the country since 1992. From Best Friends Mentoring in Dickinson, North Dakota to The Hope Center in Lexington, Kentucky to The Colorado Symphony in Denver, Colorado, Barbara’s innovative strategies have translated into success for nonprofits of all sizes.

Barbara is a recognized leader and innovator in corporate sponsorship. Her presentations are often the highest rated sessions at national nonprofit conferences including the Association of Fundraising Professionals and the American Marketing Association’s Nonprofit Conference. She’s often referred to as the Suze Orman of sponsorship -- high energy, knowledgeable and generous in sharing her expertise. She has published three sponsorship books The Essential Sponsorship Toolkit, The Essence of Sponsorship and Advance Sponsorship Sales.

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Easily register online by selecting Register Now next to the event.

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