Nonprofit Communicators Workshop: What’s Trending in Social Media? Get Heckin’ Active

Date: Nov 21, 2017
Time: 09:00 AM to 11:00 AM

Wilder Center
451 Lexington Pkwy. N., St. Paul

Fee: $45 for MCN/IABC members / $65 for nonmembers Register Now!

You have your social media what? From content, to engagement, to growth – forget what you’ve googled. Trends in social media are constantly changing and it can be hard to keep up with what is new and what is going to be new soon. To help, we’ve challenged a social media pro to transform a mundane topic into a dynamic, trendy social media campaign to show how you have much more content than you think – and how can you use it to your advantage. From there, another communications expert will come equipped with their social media toolkit that you can bring back to your organization to help you stay on top of the trends. Go beyond the surface of social media and make your organization stand out from the crowd.

This workshop is part of the 2017 Nonprofit Communicator Workshop Series, Is This Thing On? Amplifying your Message.

To achieve your mission, you need your messages to be heard. But the information you send out travels in many directions. How can you shape and curate your content for the multitude of stakeholders you’d like to reach? Are your communications methods current? Are they effective in achieving your goals and meeting your audience’s needs? Your communication mediums carry your message, so making sure they’re turned on–and up–is key.

Is This Thing On? Amplifying your Message, the 2017 Nonprofit Communicators Workshop Series, aims to help you extend your communications range while engaging current and future supporters. This series of four workshops, presented by the Minnesota Council of Nonprofits and the Minnesota chapter of the International Association of Business Communicators, will explore ways to expand beyond your existing audiences to move your mission forward.

Series Workshops

How Do I #Tweet This? Messaging for Multiple Platforms, October 31
How Do I Turn Words into Action? Stories from the Field, November 7
What’s Trending in Social Media? Get Heckin’ Active, November 21
What Should We Expect from a Web Redesign? 15 Things to Know, November 28

You can register for this single session in the series by clicking on the above Register Now button, or you register for the entire series of four workshops and save up to $30! The series is $150 for all four workshops for MCN and IABC members/$240 for all four workshops for nonmembers.

Principles & Practices

This event will address the following practices:

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.
  • PLAN 4: Plans should align with the organization’s mission, vision and values.
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Food: Coffee, tea and water will be provided. Feel free to bring your own snack.

Parking: Plenty of free parking is available in the Wilder parking lot.

Transit: Plan your trip via Metro Transit.

About the Presenters

Melanie StovallMelanie Stovall is a Minneapolis-based designer with over six years of experience in branding, interactive, social media, print and illustration. She served on the board for AIGA Minnesota as the committee chair and later the associate director of Sustainable Design. Through her board position, she helped implement annual programming using design to educate the community on environmental issues and train designers to integrate sustainable practices into their client work. A full-time part-timer, she currently splits her time between her designer role at Pollen Midwest and her communications manager role at Juxtaposition Arts.

Raechell PullettRaechell Pullett is an entrepreneur based in Minneapolis who utilizes her experiences in consulting, technology and strategic development to build companies in the United States and overseas. Her most recent projects include the launch of a Tesla Car Rental company, as well as the growth of a company in the health and wellness industry. Raechell brings professionalism and analytical clarity to a project. Aside from building companies, her team provides functional strategy services to clients who focus on expansion. Off hours, you can find Raechell volunteering with the YWCA.

Nonprofit Communicators Workshops Series Planning Committee

Juliana Anderson Wilkins, COMPAS; Karina Carlson, University of Minnesota Foundation; Sarah Crumrine, Minnesota Council of Nonprofits; Madeline Graham, Significant Digits; Annette Hanley, Minnesota State Bar Association; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson Minnesota Budget Project; Mónica Nadal, Pollen; Alyssa Scott, jabber logic; Brooke Thomson, Annex Teen Clinic; Hannah VanSant-Ouellette, MCN AmeriCorps VISTA; Amy Wartick, Lutheran Social Service of Minnesota; and Austin Wiebe, CLUES

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How to Register

Easily register online by selecting Register Now next to the event.

Or, register manually by downloading a PDF.


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