Nonprofit Communicators Workshop: How Do I #Tweet This? Messaging for Multiple Platforms

Date: Oct 31, 2017
Time: 09:00 AM to 11:00 AM

Wilder Center
451 Lexington Pkwy. N., St. Paul

Fee: $45 for MCN/IABC members / $65 for nonmembers Register Now!

You have something important to say, but how do you say it to ALL of your audiences in a meaningful way? You know your message should change across multiple platforms, but how should you transform your words and images as the message moves from an appeal letter to a newsletter to your website and onto social media? Join us to learn from a variety of local organizations who successfully translate messaging across channels. Presenters will share specific examples and provide practical tips that you can immediately apply to increase the effectiveness of communications at your organization. We will also take some time to apply these lessons to the messaging for your next campaign, give feedback and answer your questions.

This workshop is part of the 2017 Nonprofit Communicator Workshop Series, Is This Thing On? Amplifying your Message.

To achieve your mission, you need your messages to be heard. But the information you send out travels in many directions. How can you shape and curate your content for the multitude of stakeholders you’d like to reach? Are your communications methods current? Are they effective in achieving your goals and meeting your audience’s needs? Your communication mediums carry your message, so making sure they’re turned on–and up–is key.

Is This Thing On? Amplifying your Message, the 2017 Nonprofit Communicators Workshop Series, aims to help you extend your communications range while engaging current and future supporters. This series of four workshops, presented by the Minnesota Council of Nonprofits and the Minnesota chapter of the International Association of Business Communicators, will explore ways to expand beyond your existing audiences to move your mission forward.

Series Workshops

How Do I #Tweet This? Messaging for Multiple Platforms, October 31
How Do I Turn Words into Action? Stories from the Field, November 7
What’s Trending in Social Media? Get Heckin’ Active, November 21
What Should We Expect from a Web Redesign? 15 Things to Know, November 28

You can register for this single session in the series by clicking on the above Register Now button, or you register for the entire series of four workshops and save up to $30! The series is $150 for all four workshops for MCN and IABC members/$240 for all four workshops for nonmembers.

Principles & Practices

This event will address the following practices:

  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.
  • PLAN 4: Plans should align with the organization’s mission, vision and values.
  • PLAN 7: Organizations should create plans with evaluation in mind, assessing what processes and goals they intend to use and how they will measure their successful completion.

Event Details

Food: Coffee, tea and water will be provided. Feel free to bring your own snack.

Parking: Plenty of free parking is available in the Wilder parking lot.

Transit: Plan your trip via Metro Transit.

About the Presenters

Rana AlexanderRana Alexander, executive director of Standpoint, has worked in the domestic and sexual violence field since 1997. As an attorney for the statewide organization she provides legal advice and consultation to domestic and sexual violence victims, and advocates and attorneys on legal issues that affect victims. She also provides training and outreach to attorneys involving issues of domestic and sexual violence and the law. Rana is a graduate of Northeastern University School of Law and received, with distinction, her bachelors of science degree in psychology and a minor in women’s studies from Iowa State University. Rana is licensed in Minnesota.

Seth BoffeliSeth Boffeli is the communications director for AARP Minnesota. In his position Seth is responsible for AARP’s marketing and media relations efforts in Minnesota as well as communications to volunteers and members. Seth has a background in health care and social service policy. For more than 15 years, he has served in a variety of communications posts in Wisconsin, Iowa and Washington D.C., including communications director for the Wisconsin Department of Health Services and press secretary to U.S. Senator Tom Harkin. Seth has a bachelor’s degree in political science from the University of Northern Iowa. 

Tiana DaunTiana Daun joined Opportunity Partners in 2015 as digital strategy and communications specialist in the Advancement department. She has worked largely in social media, digital communications and media relations. Previously, she worked at a marketing agency outside of Madison, Wisconsin. She holds a B.A. in both communication arts and Italian from the University of Wisconsin – Madison.


Amee McDonaldAmee McDonald never quite fit into corporate America. She honed her natural analytical skills with positions at Northwest Airlines in International Pricing Operations, at Marketing Architects in Account Development, and at Mediaspace Solutions as director of innovation. But she longed to fulfill her passion for helping others. In 2011, Amee and her husband Clint founded jabber logic: a company focusing on marketing and branding projects for small businesses and nonprofits. Since then, Amee has been honored as one of AdFed’s 32 Under 32 young professionals in marketing and as one of Minnesota Business Magazine’s The (Real) Power 50. She has served on the board of nonprofit FamilyWise since 2012, and is an adjunct instructor at the University of Minnesota's Carlson School of Management.

Nonprofit Communicators Workshops Series Planning Committee

Juliana Anderson Wilkins, COMPAS; Karina Carlson, University of Minnesota Foundation; Sarah Crumrine, Minnesota Council of Nonprofits; Madeline Graham, Significant Digits; Annette Hanley, Minnesota State Bar Association; Shannon McCarville, Minnesota Council of Nonprofits; Laura Mortenson Minnesota Budget Project; Mónica Nadal, Pollen; Alyssa Scott, jabber logic; Brooke Thomson, Annex Teen Clinic; Hannah VanSant-Ouellette, MCN AmeriCorps VISTA; Amy Wartick, Lutheran Social Service of Minnesota; and Austin Wiebe, CLUES

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