Webinar Maximizing Online Donations

Date: Sep 28, 2017
Time: 12:00 PM to 01:30 PM


Fee: $45 for MCN members / $65 for nonmembers Register Now!

U.S. online giving surged another 19% in 2015, while email fundraising increased by 25%. Join MCN for a practical, tactical workshop focused on sharing the tips, tools and how-to steps for success your nonprofit needs to know to make the most of your digital presence. Our seasoned presenter will share tips designed to help you significantly increase online giving in just two months. Plus, you’ll gain a wide range of helpful resources and strategies for taking your organization into the future.

Principles & Practices

In an effort to support nonprofits in fulfilling their missions, this workshop will help to focus your work on the following practices:

  • FINANCE 16: Nonprofit organizations should secure appropriate levels of funding to carry out their missions and activities and, when possible, diversify their revenue sources to avoid being dependent on a single funding type.
  • FUND 15: A nonprofit should plan its communications to tell the story of the organization and maintain consistent, mission-focused and timely communication with donors.
  • FUND 16: Nonprofits should establish a thorough understanding of their key audiences and regularly assess the effectiveness of communication strategies and tools used to reach those audiences. A nonprofit should adjust its strategies over time to best match technologies to its audiences’ communication preferences.

Event Details

Calendar: Add this event to your calendar on Outlook or Google.

Technology Requirements: Webinar log-in information will be sent to you with your event confirmation email shortly after you complete the registration process. If you don’t receive the email, please first check your spam folder, then contact events@minnesotanonprofits.org. A reliable high speed internet connection is best for joining this event. Audio will be available via your computer and via a toll-free phone line; choose the audio connection that provides you with the best sound quality. If you’re unable to join the webinar live, you will be able to log-in and view the presentation anytime for two weeks following the live webinar date.

About the Presenter

Darian Rodriguez HeymanDarian Rodriguez Heyman is an accomplished social entrepreneur, fundraiser and author. His work “helping people help” started during his tenure as executive director of Craigslist Foundation, where he launched their Nonprofit Boot Camp and educated and inspired over 10,000 nonprofit leaders. He edited the best-selling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley & Sons), and is currently writing Nonprofit Fundraising 101. Darian also co-founded the only conference series devoted to social media for social good, Social Media for Nonprofits, and Sparrow: Mobile for Good, which powers mobile campaigns for nonprofits and government agencies serving the poor. He is a frequent keynote speaker at nonprofit events around the globe and thrives on connecting social change leaders to the best practices, resources and contacts needed to maximize impact.

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