All Voices: Co-Creating an Inclusive Organizational Identity

Date: Jul 25, 2017
Time: 09:00 AM to 12:00 PM

Minnesota Council of Nonprofits
2314 University Ave. W., Suite 20, St. Paul

Fee: $50 for MCN members / $75 for nonmembers Register Now!

The most resonant organizational identity is co-created by you and all of your stakeholders. Rather than letting audiences place your organization in a category that undercuts the value of your work or only expresses a portion of what you do, you and your stakeholders can construct a shared space where together you can engage, take action, as well as create opportunities for others to join you. Whereas traditional branding and communication exercises are top down and patriarchal, during this three hour workshop you will learn how to develop identity-building and communication practices that harmonize the variety of relationships you seek to develop.

Learning objectives include how to:

  • Reflect on the bias implicit to how you view your stakeholders and how you currently communicate with them
  • Listen and explore the unique and subtle motivations that draw your stakeholders toward your work
  • Create space for collaboration around content and messages about the cause
  • Share and amplify your efforts, bringing more voices into a new community that you are realizing together with your stakeholders

During this workshop, we will use a variety of learning techniques including: individual reflection, small group work, and case study exploration. Throughout, we will leverage the skills and expertise of all participants to help each other apply the approaches and techniques you will learn to your organization’s unique situation.

Principles & Practices

This event will address the following practices:

  • PLAN 1: Nonprofits should establish and regularly review mission, vision and values statements that are specific enough to effectively guide the overall goals and activities of the organization.
  • EVAL 1: Nonprofits should have a defined, ongoing, systematic and sustainable process for improving their services, programs and internal processes, using methods appropriate to the size of the organization.
  • EVAL 4: An organization’s measurement systems should be practical and useful to improve ongoing processes, activities and results.

Event Details

Calendar: Add this event to your calendar on Outlook or Google.

Food: Coffee and tea will be provided.

Refreshments: Driving directions and transit options are available on MCN's website.

About the Presenters

Carlo CuestaCarlo M. Cuesta is the founding principal and managing partner of Creation In Common. Carlo brings 25 years’ experience working for and consulting with nonprofit organizations. Carlo has worked on engagements with Greater Twin Cities United Way, Scholarship America, Minnesota Children’s Museum, Minnesota Housing Partnership, Youthprise, South Dakota State University, The Family Pathways, McKnight Foundation, Jerome Foundation, Saint Paul Foundation, Arc Greater Twin Cities, Jackson Hole Conservation Alliance, Care Providers of Minnesota, Minnesota Citizens for the Arts, Opportunity Partners, Phillips Family Foundation, Sidney Health Center, National
Council on Family Relations, Pillsbury United Communities, Minnesota State Arts Board and Walker Art Center. Carlo is an adjunct faculty member at the University of Minnesota. He serves as vice chairman of the board of directors for the Alliance for Nonprofit Management. In addition, he is a contributing writer to the Nonprofit Quarterly. He received his M.B.A. from the University of St. Thomas.

Anne Jin Soo PrestonAnne Jin Soo Preston is director of research and projects at Creation In Common. Anne has conducted extensive research, data collection, and analysis in the arts, culture, science, education and health related fields. Previously as an independent consultant, she helped small, medium and large-sized organizations identify and respond to local and national funding opportunities, develop organizational infrastructures, and key marketing and communications strategies. Prior to consulting, Anne worked at the University of Minnesota for over 15 years managing grants, programs and communications. Anne holds a master of professional studies in arts and cultural leadership from the University of Minnesota. She currently co-leads the strategy and execution of Board Repair, an independent network to create a more effective nonprofit sector by increasing participation of people of color on boards and committees in the Twin Cities.

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