Working with Media in Advocacy

Date: Mar 24, 2017
Time: 10:00 AM to 12:00 PM

State Office Building - 500N
100 Rev. Dr. Martin Luther King Jr. Blvd., St. Paul

Fee: $35 for MCN members / $50 for nonmembers Register Now!

Media can amplify advocacy messages to the public or influence key decision makers. Media advocacy is a critical component of advancing issue advocacy. However, working with media can often feel high stakes or intimidating. Join this training and get ready to feel confident in your interactions with members of the media whether you are pitching a story, throwing a press conference or answering a call from a journalist. 
Participants will learn from and engage with seasoned advocacy communications professional and Capitol reporters on what makes for a strong relationship and issue advocacy in media.

The following reporters will be speaking at this event:
Patrick Coolican - Star Tribune
Shannon Prather - Star Tribune
Rachel Stassen-Berger - Pioneer Press

Principles & Practices

In an effort to support nonprofits in fulfilling their missions, this workshop will help to focus your work on the following practices:

  • Policy 1: Nonprofits should help their clients, members, volunteers and donors learn how relevant policies affect them, develop their skills and knowledge in public policy making, and help them take advantage of opportunities to participate in the public policy process.
  • Policy 8: In situations where an organization’s mission is directly affected by a public policy, nonprofits should lead advocacy efforts regarding the policy, which may involve a variety of advocacy activities including direct lobbying.

 Event Details

Calendar: Add this event to your calendar on Google.

Directions: The State Office Building is located on the Martin Luther King Jr. Blvd within the Capitol Complex in St Paul off of the I-94. Metered parking in one of the Capitol Complex parking lots. The closest lots are Ramp F or Lot AA.

Refreshments: Beverages and food are available in the Department of Transportation cafeteria.

Transit: The State Office Building is a short walk from the Capitol/Rice Street Station on Metro Transit’s Green Line.

About the Presenter 

Laura MortensonLaura Mortenson is communications manager for the Minnesota Budget Project. She manages media relations and oversees communications outreach to promote the research and advocacy efforts of the team. Her professional background includes serving as communications director for a St. Paul mayor and managing public and media relations for city organizations. Laura received a B.A. in journalism from the University of Wisconsin – Eau Claire.

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How to Register

Easily register online by selecting Register Now next to the event.

Or, register by using the PDF Registration Form.


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