Social Media Outreach for Small Nonprofits - MankatoDate: Feb 22, 2017
Time: 02:00 PM to 04:00 PM
|Fee: $25 for MCN members / $35 for nonmembers||Register Now!|
Are you an executive director who is also in charge of communications? Or a volunteer who is tackling your nonprofit’s marketing strategy? This workshop is intended for small nonprofits that don’t have a full time communications staff person. This session will be ideal for nonprofit staff who wear many hats beyond communications or for volunteers who are in charge of their organization’s marketing efforts. Content will focus on bringing participants beyond beginner-level tasks necessary for nonprofit communications.
Social media is an essential tool for reaching out to the community, especially to younger demographics. In an information society, platforms such as Facebook and Twitter have become a powerful and free resource for nonprofit organizations to further their respective causes. The presentation will provide a variety of tips to maximize social media outreach for small nonprofits. We will cover how to increase followers, increase the reach of specific posts and increase the overall utilization of social media for small nonprofits. By joining this session, attendees will recognize how social media posts are regulated in appearing on followers’ feeds; identify and design low-impact and high-impact posts; and discuss what social media methods will work best for their nonprofits.
Principles & Practices
In addition to the learning highlighted above, this event will address the following practices:
- TRANS 9: A nonprofit should provide multiple ways for constituents to request information or provide input.
- ALLIANCES 1: Nonprofits should be aware of ongoing developments and changes in their field, including opportunities for coordination or joint action with other organizations.
- ALLIANCES 9: Nonprofits should work to establish communication channels, mutual understanding and beneficial alliances among government, nonprofit and for-profit sectors to take advantage of the total resources and interests of the community.
Food: Coffee and tea will be provided.
Travel: Driving directions are available on Blue Earth County Historical Society's website.
About the Presenter
Bradley Wolfe is the regional coordinator for the Minnesota Council of Nonprofits’ South Central/Southwest Minnesota Regional Chapter. Through this part time position, Bradley provides local activities, initiatives and connections to the resources MCN provides in the South Central/Southwest region of Minnesota.
Bradley teaches in the Communication Studies department at local colleges. Additionally, he serves part time with a nonprofit community newspaper in St. Paul as an advertising representative. Bradley has a graduate certificate in nonprofit leadership in addition to three master’s degrees in the liberal arts. He volunteers time with the Greater Mankato Diversity Council, Mankato Area Fair Trade Town Initiative, Minnesota Valley Action Council and the American Foundation for Suicide Prevention.