Sponsorship Fundamentals
Date:
Mar 29, 2012
Time: 10:00 AM to 11:30 AM
| Where: | Webinar |
| Fee: $95 for MCN members / $145 for nonmembers | Register Now! |
Corporate sponsorships can be a great new source of revenue as companies are looking for creative ways to marketing their products and services. During this webinar, we’ll take a look at how any sized nonprofit can identify, entice and secure more sponsors in today’s competitive market. This session concentrates on the basic steps of preparation, prospecting, selling and closing corporate sponsorships.
Attend Sponsorship Fundamentals to:
- Walk through three special events and the key steps that helped transform them from ordinary to extraordinary;
- Learn how to capture critical contact information and the most effective ways to use that data;
- Identify different VIPs and tailor effective relationship-building strategies for members, major donors and corporate sponsors; and
- Explore alternatives to special event sponsorships.
About the Presenter
Presenter Barbara Harrington is a leader in sponsorship sales, and established Sponsorship Network Plus with Randy Murray in 1992. Clients across the country have profited by their sponsorship solutions, from single event tie-ins to cause marketing campaigns to venue naming rights. Barbara is passionate about creating profitable sponsorships for nonprofit and corporate clients.
