Content Spotlight: A Social Media Guide to Engagement

Date: Mar 27, 2012
Time: 10:00 AM to 11:30 AM

Where:

Webinar

Fee: $45 for MCN members / $65 for nonmembers

Being intentional about your content’s quality, delivery, and evaluation is the difference between the minor and major leagues of social media. It’s one thing to send any old tweet or Facebook post out into the world. It’s another thing to intentionally curate the best content, add your organization’s perspective before sharing the link with your followers, and then on top of that evaluate your content’s performance—ultimately enabling you to tweak your content to better engage followers. Reaching the coveted “thought leader” status in your organization’s cause space is no easy task, but with intentional content and evaluation of your social media activities, you’ll get there—one tweet at a time.

In this webinar you’ll learn:

What resources to use for the best content curation
Tips and tricks for taking your Twitter/Facebook posts from boring to clickable
How to evaluate the performance of your content based on metrics and insights

About the Presenter

Jamie Millard leads the communication and marketing strategies for the Charities Review Council, a leading organization in ensuring nonprofit excellence, where in her first year on staff she more than tripled online engagement for the organization. Well known for building and executing the strategies behind successful social media accounts like @SmartGivers, @YNPN_TC, and @PaperDarts, Jamie relishes the opportunity to share the tips and tricks she’s learned over the years—especially around social media ROI and evaluation. While she’s spoken on and led over a dozen social media panels and workshops, there’s still nothing she enjoys more than converting her friends and co-workers into social media enthusiasts.