Email Newsletter Sponsorship

MCN offers a monthly sponsorship in the form of banner ads in a variety of email newsletters options, including Minnesota Grants Alert, Smart Nonprofits, Events Forecast, and six Greater Minnesota Regional Chapter Updates. Subscriber bases vary from 350 for our most targeted e-newsletter to over 9,000 for our broadest outreach.

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MCN Advertising Packet / PDF Reservation Form

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Grants Alert

This every-other-week alert details information about a wide variety of funding opportunities, including those with Minnesota foundations, government programs, and national funders; news and trends in philanthropy; and information on professional development opportunities for development staff. Only members of MCN are eligible to receive the Minnesota Grants Alert.

Subscribers: 3,775 nonprofit fundraisers and executive directors
Open Rate: Over 40 percent of recipients open and read each issue
Click Rate: Over 8 percent click on at least one link in each issue
Banner Dimensions: 200ppi x 200ppi square
Banner Availability: 2 banner spaces per month
Sponsorship Cost: $600 for 2 issues/1 months (Advocate and Ally Associates receive a 50 percent discount)

Smart Nonprofits

This newsletter, sent every other week, is a quick summary of upcoming events, trainings, and briefings for those working in nonprofit organizations. Readers will get the latest information on management trainings and information briefings offered by MCN statewide as well as information from some of the best educational providers in Minnesota.

Subscribers: 3,900 nonprofit managers, staff members and leaders
Open Rate: Over 34 percent of recipients open and read each issue
Click Rate: Over 4.5 percent click on at least one link in each issue
Banner Dimensions: 600ppi long x 120ppi tall
Banner Availability: 1 banner space per month
Sponsorship Cost: $600 for 2 issues/1 months (Advocate and Ally Associates receive a 50 percent discount)

Events Forecast

This newsletter, sent at the end of every month, highlights upcoming in-person trainings and conferences, virtual learning opportunities, members-only events, and networking events for those working in nonprofit organizations.

Subscribers: 7,900 nonprofit managers, staff members and leaders
Open Rate: Over 23 percent of recipients open and read each issue
Click Rate: Over 3 percent click on at least one link in each issue
Banner Dimensions: 600ppi long x120 ppi tall
Banner Availability: 1 banner space per month, per issue
Sponsorship Cost: $600 for 1 issue/1 month (Advocate and Ally Associates receive a 50 percent discount)

MCN Regional Chapter Updates (three to choose from)

MCN Regional Chapter updates are bi-monthly email newsletters that details event announcements, funding and professional development opportunities, awards and advancements, and member tips and trends. MCN offers updates in each of our six Greater Minnesota regions.

Banner dimensions: 600ppi x 125ppi tall
Banner Availability: 1 banner space in two regional updates, distributed every other month. Central = Central/West Central; Northern = Northeast/Northwest; Southern = Southeast/Southwest.
Sponsorship Cost: $600 for 3 issues/3 months (Nonprofit members and Advocate or Ally Associates receive a 50 percent discount)
Subscribers: Central (1,170), Northeast (905), Northwest (375), Southwest (765), Southeast (890), West Central (385)

Member Discounts

Advertising in Minnesota Grants Alert and Smart Nonprofits is available exclusively for MCN members and associate members. Advocate level associate members receive a 50 percent discount on ads in Minnesota Grants Alert, Smart Nonprofits and Regional Chapter Updates. Ally level associate members receive one ad during their membership year, which can be a quarter-page ad in Nonprofit News or a monthly email newsletter banner sponsorship.

Production Requirements

Banner ads must measure the specified dimensions. Submissions should be sent as a jpg or gif, along with the URL the ad will direct traffic to. Ads and payment must be received by the submission deadline to ensure placement. Reservations are on a first-come, first-served basis. MCN reserves the right to change the layout and banner dimensions, with notice to pre-reserved sponsors.

Submit Ads and Payment to:

John Wurm, membership & communications director, or mail to MCN, 2314 University Ave. W., Ste. 20, St. Paul, MN 55114-1802.